Haut.AI Expands Across 4,000 O Boticário Stores After Pilot Lifts Skincare Order Value 80%

Estonian skin-analysis vendor Haut.AI is moving from a 24-store experiment to a national retail deployment. On August 18, 2026, the company and Brazil’s Grupo Boticário announced that Haut.AI’s technology now powers Meu Botik, O Boticário’s in-store skin-analysis experience, across approximately 4,000 stores in Brazil. The expansion follows a pilot in which the AI-guided consultation lifted…

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Q&A: Rethinking how innovation happens

Innovation is a concept that has become mythologized in the modern era: what it is, how to manage it, how to teach it, and how to get it to work for us. Despite these explorations, it remains fundamentally misunderstood, writes Eugene Fitzgerald, the Merton C. Flemings SMA Professor in MIT’s Department of Materials Science and…

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