Qualtrics announced the XM Data & AI Platform on September 9, 2026, an AI system the company says is built to simulate outcomes, predict what individual customers are likely to do and act inside the moment. The platform is scheduled for release in 2027, with two related offerings available immediately. Chief executive Jason Maynard framed the platform around customer lifetime value in the company’s announcement. “Customer lifetime value determines how a company performs over time, and…