Earlier this year, my company surveyed CIOs and CTOs at companies making $500M+ in annual revenue about how their brands were approaching AI. Across these executives, 84% agreed that only those AI projects that resulted in ROI would survive the year, and 82% agreed that their boards were increasingly questioning how much they were spending on AI. In my view, this double-edged pressure is largely responsible for companies – especially retailers – turning to an old habit when it comes to…