AI’s Memory Problem: Why Efficient Long Context Changes Everything, and What It Takes to Get It Right

A colleague who forgot every prior conversation the moment it ended would not last long in most jobs. Yet a lot of business AI works exactly that way. The session closes and the context disappears with it. A consumer firing off one-off questions may barely notice, but a company running a process that lasts longer than a single sitting hits the limit almost immediately. Real work carries forward from one session to the next, and a decision taken on Thursday usually rests on one made on Monday…

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