Enterprise AI Depends on Data People Can Trust

In 2025, companies invested an estimated $30 billion to $40 billion in generative AI, yet MIT’s Project NANDA found that only 5 percent of the more than 300 enterprise deployments it examined were producing measurable financial returns. I have spent more than 25 years working inside enterprise data programs. Well before generative AI entered the conversation, I saw how quickly technology lost credibility when people could not rely on the data behind it. Generative AI raises the stakes because…

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