For the first few years of generative AI, marketers have been one of its earliest adopters learning how to prompt and asking AI to brainstorm campaign ideas, create outlines, summarize research, and draft copy. The technology made individual tasks faster, but the basic structure of marketing work stayed largely the same. A marketer identified something that needed to be done, gave AI an instruction and reviewed the result. Today, that era is quickly evolving to using AI as a collaborator. AI…