Replacing Your Sales Reps with AI Was Always a Risk. The EU Just Proved Why

Businesses that replaced their junior sales roles with AI agents have taken a real gamble, and the EU’s Article 50 just exposed why. Chatbots and voice agents now have to identify themselves as AI across Europe, no matter where they are based, or face hefty fines. While the U.S. and Canada have no similar federal rule, potential enforcement could still have real consequences for sales and marketing. As of now, disclosure laws in the U.S. are more nuanced than the EU’s and vary by state, as it…

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