Companies tend to pick their first agent job the same way. Somebody asks what AI could do for us, and the room converges on the work everyone can picture: write our blog posts, answer our customers, handle the inbox. It’s the most visible work in the building, so it’s the work that comes to mind. Six months later the pilot is quietly parked and the conclusion is that the technology wasn’t ready. The technology was fine. The job selection was the problem, and visibility is what made it a bad…