On the morning of October 6, ASOS app users in the UK and several other markets received a push notification from the retailer they normally hear from about new arrivals and discount codes. This one read “ASOS HACKED.” It was addressed to the company’s Data Protection Officer (DPO) and IT team, claimed the attackers had “fully compromised the Snowflake instance,” and threatened to leak data unless ASOS made contact through a Telegram channel. Within the hour, ASOS shares had fallen by more than…